Google’s local search algorithm that was launched a few years ago made it a lot easier for local businesses and independent tradesmen such as local locksmiths, plumbers, electricians etc to rank high up on Google for local. Of course you do still need a professional marketing agency to optimise your website and do off-page link building, but costs have dropped significantly over the years to an affordable level
Since the update was released small business and tradesmen have been having a lot a success getting local leads from Google .
The process for ranking for small businesses website at the top of the local search results hasn’t changed it’s just that the Google algorithm now favours a local business over a national company and is now equipped to tell the difference because this is what the person was in fact looking for…
SEO/marketing agencies didn’t perform a miracle to get your local business website to rank above a national rival with 10 or even 20 times your marketing budget nor did they put more man hours in, so your local SEO bill should not have increased recently.
Local SEO doesn’t cost £1000PCM or even £500PCM it also doesn’t take 6+ months to show results and if you are in this very situation i.e – Your paying an exorbitant monthly fee and still aren’t ranking after 6 months – then it’s time to drop your SEO company and try one with proven results and case studies.
Don’t Fall for Minimum Term Contracts
If you’re looking for a trustworthy local SEO company then avoid those who require you to sign up for a minimum term. Genuine, Professional SEO companies or digital marketing agencies don’t make their SEO clients sign minimum term contracts. Marketing companies that require their clients to sign minimum term contracts for 6, 12 or sometimes even 18mths are only proving that they have zero confidence in their abilities as a marketing company
This can also be a sign that the agency you have chosen has no marketing experience or skill or has no intention of doing any SEO work at all, these are generally the same companies who insist that “you’re on the cusp of suggest” every month.
Professional SEO companies such as, Top Rank SEO Manchester let their results speak for themselves. Why would you leave if you can see your rankings improve each month? This is why no contracts are required with us.
