Has your business been throwing away £1000’s of pounds each month using Adwords and getting a poor response? You are not alone and here’s the reason why…
Adwords simply doesn’t work for small local businesses and tradesmen with relatively small budgets, they are simply priced out by larger companies with bigger budgets regardless off how much tweaking and optimisation a PPC management company claims they can do.
Most PPC management companies are simple winging it anyway and have very little experience with the adwords system, to be honest you would probably do a better job yourself and save on management fees, that’s if PPC even works for small local businesses.
What about Click Fraud? This is Big Problem Right?
Click Fraud is a buzz word at the moment and is basically when rival companies click on your ads to purposely spend your funds and use up your budget so only their ad shows, this does happen, however if the same IP clicks on an ad multiple times Google will refund you anyway so their is no need to use anti click fraud companies as they simple don’t work as promised.
Think about it? If a rival just clicks on your ad just once or twice how does the click fraud company know it’s not genuine? plus not every click will be a lead or a potential customer some click will be from people simply browsing your service or product, some will be from rival companies simple checking out the competition not realising their click has cost you money, lots will be from PPC management companies, they know your paying for adwords so follow your ad to your website to get your contact details so they can sell you their services to get you more leads.
However, a majority of clicks will be from click fraud companies like Click Guardian or Clickease, yes, these companies will click on your ads a number of times using different IP addresses so Google doesn’t catch them and then ring you up a couple of days later to tell you that they believe you have been a victim of click fraud – No shit Sherlock – and for £10-£20 PCM their little piece of code will stop this…of course it doesn’t and you just end up with a bigger PPC billed each month.
People fall for the click fraud scam every day paying monthly subscription for a none service that simple doesn’t work, it’s nonsense if you stop and think about it. check out Click Fraud company reviews here
Why Organic SEO is most Cost Effective
Organic SEO is much more cost effective for local businesses if done correctly by the right company and we have helped 100’s of local businesses and tradesmen dominate the search results for their area over the years.. Businesses and Tradesmen who were spending £300+ each month for 1 or 2 genuine leads now spending half this on organic SEO and getting 10+ genuine leads a month.
Unlike PPC management, Organic SEO is a skill so these large telesales marketing companies don’t offer it because they can make more money setting up adword accounts and doing very little in the way of management focusing on impressions – how many times your ad has been shown – rather than conversions.
In summary, unless you have a massive advertising budget then organic SEO beats PPC hands down for small business promotion
